INTELLISLEEP®
Brand Building and Retail Placement
AVAILABLE AT MACY'S

 

The Challenge:
Consumers lives were getting busier and sleep was becoming a luxury. They were looking for high performance sleep products that would make the absolute most out of the precious hours they had for sleep. Out of this need, the IntelliSLEEP® brand was born. The brand would house our performance technologies and would appeal to Millenial and GenX consumers. It needed a fresh, compelling brand image to stand out in a saturated sleep products market and generate strong retail and ecommerce engagement.

Implementation:

• Brand Identity Development: Created a visual identity with a smart, sporty, and high performance feel.

• Next-Level Product Innovation: Incorporating our most advanced technologies with confidence, we used simple messaging to convey complicated scientific proofs to the consumer. Working directly with the inventors, innovators, and suppliers, we distilled the information to its most salient points.

• Storytelling Integration: Focusing on every-day performance, the IntelliSLEEP® brand brings the energy of a technology brand into the sleep space. It makes consumers feel curious, engaged, and informed. IntelliSLEEP speaks confidently as an expert in overnight recovery.

• Cost & Vendor Optimization: Partnered with local USA and overseas vendors to source sustainable materials, technologies and components at competitive costs, ensuring environmental responsibility without sacrificing margins.

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Results:

• Sinomax USA owned brand placed quickly with Macy's, both in store and online.

• IntelliSLEEP® reached consumers in 2021, and the brand is still going strong.

• Premium product and technology placements, improving margins and offering value