GT TOYZ

Market Research, Brand Identity, Marketing Strategy

 

The Challenge:
GT Toyz, a growing retailer of cars, trucks, RVs, motorcycles, and powerboats, had struggled to establish a cohesive brand identity that reflected the excitement and lifestyle of their products. They needed a bold new look that would resonate with customers and position them as a leader in “luxury for less” motor sports and marine vehicles.

Implementation:

• Market Research & Insights: Conducted and presented competitive and customer research to identify brand opportunities and emotional drivers for their audience.

• Brand Identity & Logo Design: Created a dynamic new logo and visual system that embodied speed, adventure, and aspirational lifestyle.

• Collateral & Advertising: Designed supporting print and digital materials, including signage, promotional collateral, and an integrated advertising campaign to boost visibility.

• Social Media & Digital Strategy: Provided creative direction and consultation on website updates and social media storytelling to maintain brand consistency across channels.

• Collaboration: Partnered with Collaborations Media to align media buys and creative execution for maximum impact.

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Results:

• Delivered a fresh brand identity that positioned GT Toyz as a lifestyle-driven destination for adventure and luxury.

• Helped increase customer engagement and dealership traffic through the integrated campaign.

• Boosted brand perception, with customers and employees reporting that the new identity made them feel “like superheroes.”

• Established a scalable brand platform that could flex across print, digital, signage, and experiential touchpoints.