DREAM SERENITY®
Brand Refresh, Sustainable Packaging Design, Retail Experience
AVAILABLE AT WALMART

 

The Challenge:
Dream Serenity®, a high performing sleep brand sold by Walmart, needed a refreshed brand identity and creative strategy to build on its high level of consumer trust while expanding visibility in the competitive bedding category. The challenge was to balance affordability with quality, positioning Dream Serenity® as a household name synonymous with comfort and reliability, while improving on sustainability efforts in packaging.

Implementation:

• Brand Identity Evolution: Refined the brand system to ensure consistency across packaging, in-store displays, and digital channels, reinforcing trust and recognition at scale.

• Packaging Design: Developed packaging that clearly communicated benefits, product tiers, and sustainability messaging while standing out on crowded Walmart shelves.

• Integrated Campaigns: Directed creative assets for Walmart.com product pages, microsite and social media campaigns to ensure a seamless omnichannel experience.

• Creative Leadership: Oversaw art direction, copywriting, and internal cross-functional teams and vendor coordination to deliver high-volume creative assets on tight retail timelines.

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Results:

• Reinforced Dream Serenity as a trusted national brand in Walmart stores and online.

• Increased consumer purchase intent by creating packaging that emphasized product features and trust cues.

• Enhanced omnichannel consistency, ensuring customers experienced the same brand story in-store and online.

• Secured strong retailer relationships through reliable execution, positioning Dream Serenity for sustained category leadership.